What evidence do you have that people support this change?
As part of our market research, we spoke to businesses and internet users to understand their point of view. When we asked a representative sample of business decision-makers, 72% of them thought that example.uk should be an option (only 2% disagreed). In a survey of consumers, 50% thought that example.uk should be an option (only 3% disagreed). A sample study of Nominet customers found 70% reacted positively to the example.uk concept.