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How the reseller data is used

We will use the name of the reseller, when provided, in the following emails to registrants:

Welcome email: Where a reseller has been used to register a domain name we will replace the registrar's details with the reseller data in our welcome email. This will include the reseller's trading name and URL as provided by the registrar. Examples of our welcome emails are available.
Renewal reminder: When we send renewal reminders after the expiry date has passed we will replace the registrar's details with the reseller's details. This will include the reseller's trading name and URL as provided by the registrar. Examples of all of our renewal reminder emails are available.

And also in the following lookup services:

WHOIS: Our WHOIS service will reference both the reseller and the registrar associated with a domain name. The reseller will be prefixed "Registered through:" and will show the reseller's trading name and URL. This will be followed by the registrar's details prefixed "Registrar:". An example of the WHOIS output is shown on the WHOIS instruction page.
www.keepyour.co.uk: The keepyour.co.uk web site provides information and advice about domain name renewals and uses a form of WHOIS lookup to allow the registrant to find out information about their registrar. On this site we will return contact details for the reseller.
Online service: In the registrant's online service account we will list the name of the reseller against each domain name in the account. The account itself is always associated to a single registrar and will therefore also show the registrar's details.