Our marketing activity is primarily focused on supporting our registrars by raising awareness of Nominet and the value of the .uk product.

Forthcoming campaigns - The Great .uk Prize Draw

This information relates to a promotion that is due to start on Monday 2 August 2010. This promotion is available for Nominet members and registrars as per the details below. Members and registrars should not publicise this promotion before the start date on 2 August 2010.

This competition has been put together by us to help you boost the number .uk registrations on your site.

By registering a .uk domain, your customers can enter a draw to win an Apple iPad or iTunes vouchers (we’re giving away one iPad every week for eight weeks, as well as daily runners up prizes of £25 iTunes vouchers).

We've provided everything you need to get your customers excited about the competition, including banner ads you can put on your website and copy blocks you can include in your registration confirmation emails.

Find out how you can get the most of the Great .uk Prize Draw

Recent campaigns - Renewals

Objectives

The objective of the campaign is to raise renewal rates. This will be done by making registrants think about the value of their domain name and making them aware of the renewal cycle and renewal process for .uk domain names. The focus will be to encourage registrants to use their registrar for all aspects of domain name maintenance and renewal.

keepyour.co.uk

All advertising will carry the URL www.keepyour.co.uk.  Further information on the keepyour.uk microsite is available here.

Creative

The creative concept for this campaign is focused around maintaining your domain name. There are samples of print adverts and online banners available.

Registrar banners

We have provided some graphics using the campaign creative that you may wish to use on your own web site or in customer communications. The graphics could be used to help navigate customers visiting your site to the appropriate renewals pages within your site. More information and sample buttons are available.

Renewals toolkit

We support .uk registrars and encourage them to run effective renewal activities directly with their own customers.  We are developing a renewals toolkit for registrars, which will enable registrars to use various templates to produce renewals emails and customer newsletters.

If you have any questions about our renewals campaign please contact us: communications@nominet.org.uk

Registrar campaign resources

Here is some information, templates and best practice guides to help you to plan and run campaigns to recruit new customers and retain your existing customers. The template documents here are not Nominet branded and should be ready for you to make any appropriate changes, using either the word version or the raw text file.