Toots Driving School Registers the 7 Millionth .uk Address

28/08/2008

Nominet, the .uk domain name registry, today announces that there are now more than 7 million .uk domain names.  The domain name tootsdrivingschool.co.uk was registered by Toots Driving School, based in Ilford, London. This registration marks significant growth in the registry - an extra one million .uk domain names since July 2007. 

The increase in .uk registrations is further evidence that British Internet users recognise the value of having a .co.uk address.  A recent survey of 2,352 Internet users, carried out by Opinion Matters, also shows that 72% of users are more likely to choose a .uk rather than .com address when looking for information online. 

Phil Kingsland, director of marketing and communications at Nominet, comments: "We are pleased to see that the .uk registry is growing year on year. This, coupled with the high level of consumer trust in .uk, emphasises the value of businesses having a .co.uk domain name. It has become a key element of a UK-based company's brand identity."

Michelle Taylor, registrant of tootsdrivingschool.co.uk, explains: "We chose a .uk domain name to give the web site a local feel underlining our UK basis.  A .uk site is something our customers recognise and trust, which means they are more likely to visit our site and book driving lessons." 

Notes To Editors

About Nominet

Nominet UK is the national registry for all Internet domain names ending in .uk.  Its purpose is the careful and impartial management of this central database, providing stability, security and accessibility for all users of .uk domain names. Nominet is a not-for-profit company limited by guarantee. It has members not shareholders, pays no dividends and its charges only cover its running costs. Anyone with an interest in the Internet may become a member. Nominet has over 2,800 members representing all areas of the Internet industry and is recognised as the .uk domain name registry by the Internet industry and the UK Government. It is not a governing or regulatory body, but provides a public service for the .uk namespace on behalf of the UK Internet community.

For further information, please contact:
Gemma Griffiths / Lucie Smith at Racepoint Group
Tel: 020 8752 3200
Email: nominet@racepointgroup.com

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