The .uk domain name register has passed the seven million mark. The domain name tootsdrivingschool.co.uk was registered by Toots Driving School, based in Ilford, London. This registration marks significant growth in the registry - an extra one million domain names since July 2007.

The increase in .uk registrations is further evidence that British Internet users recognise the value of having a .co.uk address. A recent survey of 2,352 Internet users, carried out by Opinion Matters, also shows that 72% of users are more likely to choose a .uk rather than a .com address when looking for information online.

Phil Kingsland, director of marketing and communications at Nominet, comments: "We are pleased to see that the .uk registry is growing year on year. This, coupled with the high level of consumer trust in .uk emphasises the value of businesses having a .co.uk domain name. It has become a key element of a UK-based company's brand identity."

Michelle Taylor, registrant of tootsdrivingschool.co.uk, explains: "We chose a .uk domain name to give the web site a local feel underlining our UK basis. A .uk site is something our customers recognise and trust, which means they are more likely to visit our site and book driving lessons."