What are the potential benefits and opportunities for ENUM registrars?
UK ENUM is available as a new service for Nominet members, domain name registrars and new ENUM-only registrars to sell on to their customers. It offers you a foothold in the telephony market with minimal required investment and could open the door to other broader business opportunities.
ENUM is a product that could potentially command higher margin than domain names and thus be a greater margin product for our registrars. Members will also have the advantage of being able to utilise the same supply channel that they have already invested in for .uk domain names and work with the same supplier billing processes.
Implementing ENUM within your own business could also save you money on VoIP calls.
What is ENUM?
ENUM is a new registry service that combines telephone numbers and the Domain Name System to simplify the way VoIP calls work. It allows more VoIP calls to be connected directly over the Internet, for no charge, rather than via the traditional PTSN network.Who will want ENUM registrations?
Potentially there is a huge demand for ENUM registrations. In particular the following types of companies would benefit greatly from ENUM:
- Large multi-connection point businesses
- Call centres (could use ENUM instead of 0800/0845 numbers)
- Businesses with large supply chains
- Businesses with multiple sites
